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Measuring the social value of corporate sponsorship

The corporate sponsorship of the London Olympics has certainly not been without its critics. Amongst the sponsors, Coca-Cola, McDonalds and Cadbury in particular have been criticised for promoting high-sugar, high-caloric brands that seem far removed from the slim, trim world…

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Coke, Colgate, DuPont and Others Form Environmental Packaging Lobby Group

Colgate-Palmolive, Coca-Cola, DuPont, Dow Chemical and Kellogg’s are among the major U.S. corporations that have created a trade organization to represent the packaging industry and coordinate the sector’s environmental efforts. The American Institution for Packaging and the Environment (Ameripen) will…

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P&G Expands ‘Future Friendly’ Marketing Effort

Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility under the guise of consumer education. P&G, which owns Tide, Pampers, PUR and Duracell, among other brands, first introduced Future Friendly at the 2009 Clinton Global…

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P&G Ups 2012 Green Product Sales Target To $50 Billion

The Procter & Gamble Company (P&G) has significantly increased its 2012 sustainability goals. New targets include the development of at least $50 billion in cumulative sales of “sustainable innovation products” (SIP), up from the original target of $20 billion in…

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Unilever to ban “unsustainable” palm oil from its products

Pressure is expected to mount on retailers and food manufacturers selling products containing palm oil from plantations that contribute to rainforest deforestation, after Unilever yesterday announced plans to only use palm oil that has been certified as environmentally sustainable. The…

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Supply chain reporting: Pandora’s box of emissions?

Reporting leaders, including Tesco, Dell and Nestle, are being urged to find out what their suppliers’ carbon footprints are. The move is getting a mixed response. It is five years since the global climate change initiative, the Carbon Disclosure Project,…

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P&G’s Green Goals Criticized

Proctor & Gamble’s move towards green isn’t as significant as it initially appears, argues triplepundit.Last fall, P&G announced a new goal of selling $20 billion of products over the next five years whose environmental impact is at least ten percent…

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Big food companies accused of risking climate catastrophe

The rush to palm oil and biofuels threatens to release 14 billion tonnes of carbon from Indonesia’s peatlands Many of the largest food and fuel companies risk climate change disaster by driving the demand for palm oil and biofuels grown…

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