ESG News Review 30 August – 5 September 2014

8 09 2014

Tesla Motors was among the most praised companies last week as it chose Nevada for its planned “gigafactory,” which should produce batteries to power 500,000 of the company’s electric cars annually and lower the costs of these cars; 6,500 on-site jobs and 16,000 indirect jobs sould be created in the community. Unilever and the World […]

ESG News Review 11 — 17 January 2014

20 01 2014

Alstom appeared among the most praised companies last week, as it announced it would cease engaging sales consultants to ensure it “conducts business in a responsible way and strives to achieve the highest ethical standards”. Alstom is also calling for a target of more than 30% of renewable energy sourced in Europe by 2030. Hewlett-Packard […]

Exclusive: Inside McDonald’s quest for sustainable beef

7 01 2014

Today, McDonald’s announces that it will begin purchasing verified sustainable beef in 2016, the first step on a quest to purchase sustainable beef for all of its burgers worldwide. Behind McDonald’s lofty ambitions is a complex story that has been unfolding over the past several years. It involves engaging the global beef industry, from ranchers […]

ESG News Review 24 — 30 August 2013

2 09 2013

Wal-Mart has been the most praised company last week as it opened-up healthcare benefits to employees’ same-sex partners, which The Newsweek/Daily Beast’s Daniel Gross describes as a “corporate shift”. Nissan and Ford also received positive coverage for creating jobs in the U.S., while Peugeot presented a new hybrid car. On the other hand, Tokyo Electric […]

Measuring the social value of corporate sponsorship

25 06 2012

The corporate sponsorship of the London Olympics has certainly not been without its critics. Amongst the sponsors, Coca-Cola, McDonalds and Cadbury in particular have been criticised for promoting high-sugar, high-caloric brands that seem far removed from the slim, trim world of professional athletics. However, Coca-Cola has fought back by teaming up with the think tank […]

Foundation Head Criticizes Olympic Sponsors Coke, McDonald’s

24 02 2010

The head of the Childhood Obesity Foundation says the association of corporations such as McDonald’s and Coca-Cola with the Olympics sends an unhealthy message to children. Although Olympic organizers promote physical activity and positive health spinoffs from the games, increased consumption of sweet drinks and fast food could have the opposite effect, said Dr. Tom […]

McDonald’s Counters Criticism With Green Marketing Effort

19 05 2009

Fast food giant McDonald’s is trying to show consumers its “greener” side with a new institutional marketing effort, “Global Best of Green.”The full report details about 80 McDonald’s initiatives around the world, such as: About 80 percent of packaging used by McDonald’s Europe comes from renewable resources. In Canada, switching from bleached white napkins to […]

HIV-positive man sues McDonald’s after firing

6 09 2008

DYERSVILLE, Iowa – A former McDonald’s employee filed a complaint with the Iowa Civil Rights Commission alleging he was unlawfully fired because he’s a gay man with HIV. Daniel Carver, 46, alleges that what began as a lack of promotions and fewer hours escalated to derogatory names, violence and death threats. Carver alleged that a […]

Olympic sponsor BHP fails to placate Mia Farrow over Darfur

29 04 2008

BHP Billiton has incurred the wrath of campaigners who are now planning a series of demonstrations against the company for its backing of the Beijing Olympics. The mining giant is one of a handful of major corporate sponsors of the Games being targeted by Dream for Darfur – the group led by actress Mia Farrow […]

¿Cà³mo se mide la ética de una marca?

2 07 2007

Segàºn un informe publicado en mayo por la organizacià³n suiza Covalence, Unilever es la marca mà¡s ética del mundo, seguida de Alcoa (aluminios) y Starbucks. Por su parte, hay marcas que se està¡n esforzando por refinar su ética corporativa, progresos que el informe reconoce de Marks & Spencer, Wal-Mart y McDonald’s. Toyota serà­a la marca […]