The corporate sponsorship of the London Olympics has certainly not been without its critics. Amongst the sponsors, Coca-Cola, McDonalds and Cadbury in particular have been criticised for promoting high-sugar, high-caloric brands that seem far removed from the slim, trim world of professional athletics. However, Coca-Cola has fought back by teaming up with the think tank [...]

The head of the Childhood Obesity Foundation says the association of corporations such as McDonald’s and Coca-Cola with the Olympics sends an unhealthy message to children. Although Olympic organizers promote physical activity and positive health spinoffs from the games, increased consumption of sweet drinks and fast food could have the opposite effect, said Dr. Tom [...]

Fast food giant McDonald’s is trying to show consumers its “greener” side with a new institutional marketing effort, “Global Best of Green.”The full report details about 80 McDonald’s initiatives around the world, such as: About 80 percent of packaging used by McDonald’s Europe comes from renewable resources. In Canada, switching from bleached white napkins to [...]

DYERSVILLE, Iowa – A former McDonald’s employee filed a complaint with the Iowa Civil Rights Commission alleging he was unlawfully fired because he’s a gay man with HIV. Daniel Carver, 46, alleges that what began as a lack of promotions and fewer hours escalated to derogatory names, violence and death threats. Carver alleged that a [...]

BHP Billiton has incurred the wrath of campaigners who are now planning a series of demonstrations against the company for its backing of the Beijing Olympics. The mining giant is one of a handful of major corporate sponsors of the Games being targeted by Dream for Darfur – the group led by actress Mia Farrow [...]