Methodology
The EthicalQuote reputation index aggregates thousands of documents gathered online from various sources and classified according to 50 sustainability criteria inspired by the Global Reporting Initiative’s G3.1 sustainability reporting guidelines, and to their positive or negative orientation.
While relying on universally shared values, the methodology developed by Covalence faces the characteristics of modern society such as cultural diversity, democratic debate and scientific uncertainty, and the challenges of defining objective ethical criteria and credible information sources.
Over the past years, Covalence has developed a unique combination of automated content processing of texts in original language with qualitative assessment by an international team of analysts. >500 intern ethical information analysts have collaborated with Covalence since 2001, in partnerships with many universities.
The ethical reputation scoring system developed by Covalence, reflecting public opinion in a pragmatic and dynamic way, allows to explore and use potential correlations between ethical and financial measures of performance.
Our conviction is that ethical reputation is translating trust and consensus of the different stakeholders in a company, and its ability to adequately factorize social and environmental concerns. It is an indicator of the quality of risk management, brand positioning, innovation capacities, and strategic vision. Ethical reputation is also a measure of the return on investment of Corporate Social Responsibility programs. More…
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