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Adidas Encourages Factory Workers To Anonymously Text Complaints

German sports gear maker Adidas said Monday it is encouraging workers in factories of some of its Asian suppliers to anonymously share possible grievances directly with the company via text message. The new hotline service will help bridge the communication gap between management and workers, enabling employees to “simply send an SMS when they feel their rights are breached,” Adidas AG said. Adidas’ efforts to improve control of labor conditions coincide with a renewed debate on working conditions at the suppliers of Western firms in the wake of deadly incidents in Bangladesh’s garment industry, where a factory building collapse last month has claimed at least 645 lives. Adidas, which also owns the Reebok brand, said its SMS initiative was successfully tested since last year at an Indonesian supplier’s factory and will now be rolled out to four other plants in that country and one in Vietnam. Under the program, workers at a supplier can send text messages to their company’s management but they will also be seen and monitored by Adidas directly. More…

News selected by Covalence | Country: Global | Company: Adidas | Source: Huffington Post

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