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MasterCard And WFP Team Up To Deliver “Digital Food”

MasterCard and WFP have announced a global partnership that will use digital innovation to help people around the world break the cycle of hunger and poverty. This game-changing partnership will combine MasterCard’s expertise in electronic payment systems with WFP’s global reach among the world’s hungry. Food assistance programmes harnessing widespread mobile technology and an ‘Integrated Giving’ platform that will allow virtually anyone in the world to contribute to WFP’s operations are the central features of the partnership between WFP and MasterCard announced in London on Thursday. “Our partnership with MasterCard is a great example of how transformative private sector partnerships innovate against hunger,” said Nancy Roman, WFP Director of Communications, Public Policy and Private Partnerships. By drawing on MasterCard’s technical know-how and international reach, WFP will further develop both its electronic voucher programme that enables hungry families around the globe to buy nutritional food on local markets, Roman said. The UN food assistance agency will also be able to develop its online donation mechanism, extending its ability to engage individuals and brands in a “global community working together to solve hunger”, she added. Where markets are stable, WFP often distributes vouchers that are redeemable in local shops for food and other staple items. These vouchers help boost local economies while allowing poor communities to receive food assistance with dignity. Through the “Digital Food Project,” MasterCard’s payment and technology expertise will help WFP to refine and improve its systems that deliver food vouchers via mobile phones or banking cards to people without regular access to banks or financial services. More…

News selected by Covalence | Country: Global | Company: MasterCard  | Source: World Food Programme

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