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Big businesses risk losing out to social enterprises unless they adapt

A gathering of sustainability leaders hosted by Sir Richard Branson and Jamie Oliver has been warned that big businesses will be swept aside by emerging social enterprises unless they start changing their business models and contribute more to society. Boudewijn Poelmann, who founded the hugely successful Dutch Postcode Lottery, which now operates in Sweden and the UK, said that many major businesses would disappear over the next 20 years, to be replaced by emerging social enterprises, unless they took off their blinkers and responded to the environmental and social challenges the world is facing. “Small companies that are passionate about creating change will take over if big companies do not adapt,” he said. “We already see that with energy, with so many small companies producing sustainable clean energy. The big companies are already starting to feel they are losing out.” Poelmann also criticised many large businesses for being arrogant and gave the example of the former chief executive of electrical giant Philips who ordered him to abort plans by the lottery three years ago to give away millions of LED (low-intensity) lightbulbs. “The Philips CEO demanded I stop giving away the LED lightbulbs, but I refused, and the next morning the head of the company’s lighting division called to ask how they could co-operate,” says Poelmann. More…

News selected by Covalence | Country: Global | Source: The Guardian via Daily CSR Media Briefing

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