H&M launches in-store garment recycling to support Climate Week

H&M and the British Red Cross have teamed up to launch an in-store recycling partnership as part of Climate Week 2012, Britain’s biggest climate change campaign. Climate Week, which is supported by H&M and backed by individuals including Sienna Miller and the Prime Minister, launches today (12 March 2012). H&M is calling on customers to donate unwanted or unused clothes of any brand in selected stores nationwide, throughout Climate Week from 12-18 March 2012. This initiative is part of a long term partnership with the British Red Cross and the first time H&M UK has offered customers the possibility to recycle old and unwanted garments in store. This nationwide initiative is part of H&M Conscious, H&M’s environmental and ethical programme. H&M Conscious is the name for all the work H&M does to offer more sustainable fashion, and which aims to position H&M at the forefront of sustainability within the retail industry. More…

News selected by Covalence | Country: UK | Company: H&M | Source: Retail Times