Nike, Adidas, Puma and rest in pursuit of ultimate sustainable shoe

25 02 2012

It wasn’t for aesthetics alone that Nike this week introduced a running shoe here with a lacework upper that looks more sandal than trainer.  The dirty secret of shoe manufacturing is that it creates waste. A lot of waste. Some of it harmful to the environment.  Nike, Adidas and others are increasingly developing products and shifting their manufacturing processes in an effort to get ahead of the uncomfortable issue.”Making sustainable shoes is a huge trend in the industry,” said D’Wayne Edwards, an independent footwear designer in Portland who once worked for Nike and its Jordan Brand subsidiary. Nike, with its “Flyknit” technology introduced this week, however, believes it has introduced a “gamechanger,” the term Nike Brand president Charlie Denson used to describe the new type of shoe. More…

News selected by Covalence | Country: USA | Company: Nike, Adidas, PPR | Source: Oregon Live.com


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