How Earth-Friendly Is Your Smartphone? AT&T Wants to Know
How “green” is your smartphone? AT&T’s new program will rate the environmental impact of devices in its portfolio. The Eco-Rating program will launch later this year, and the rating will be noted on the packaging of each AT&T device. In a YouTube video posted Wednesday, Jeff Bradley, senior vice president, devices, of AT&T Mobility says, “the labeling system will be pretty straightforward.” AT&T’s Eco-Rating system will let consumers know how their smartphones are treating the planet. Smartphones will be judged in four categories:
- Energy efficiency
- Environmentally preferred materials
- Responsible end-of-life treatment
- Environmentally responsible manufacturing
Business for Social Responsibility (BSR) – a sustainability consulting firm – developed the Eco-Rating tool with AT&T. In the YouTube video, Vijay Kanal, director, information and communications technology at BSR, says the program will analyze factors such as how easily a smartphone’s battery can be recycled and the resources used to produced those devices. A survey by Deloitte shows that 54 percent of more than 6,000 people surveyed “consider sustainability to be one of their decision-making factors in product and store selection.” More…
News selected by Covalence | Country: USA | Company: AT&T | Source: Mashable
