WindMade label already attracting major global brands

Major global companies including Motorola Mobility, Deutsche Bank, Bloomberg, Method and BD (Becton, Dickinson and Co.) have procured or have pledged to procure at least 25 percent of their operations’ power consumption from wind energy. They announced their commitment to become certified under the new WindMade consumer label at a Global Launch event in New York (US) last week. The companies pioneering the use of the world’s first wind power consumer label were unveiled at an event hosted by WindMade and the UN Global Compact in New York on Friday 18 November. The label allows participating companies to communicate the share of wind power and other renewable sources as part of the overall power demand of their operations. The objective behind WindMade is to drive demand in wind power, thereby boosting investment and growing the renewable energy market. “These companies are at the forefront of the global sustainability movement,” said Henrik Kuffner, WindMade’s CEO. “We are delighted to have them on board the unique WindMade initiative, and are confident that many others will follow suit in the coming weeks and months.” More…

News selected by Covalence | Country: Global | Company: Motorola, Deutsche Bank, Bloomberg, Method and Becton, Dickinson and Co. | Source: Renewable Energy Magazine