UNDP And Sony Bring The 2010 FIFA World Cup’ To Cameroon’s Poor

In the lead up to the 2010 FIFA World Cup’, Official FIFA Partner, Sony Corporation, and the United Nations Development Programme (UNDP) have launched a campaign to bolster efforts to meet the Millennium Development Goals (MDGs) a set of eight internationally-agreed goals designed to reduce poverty, hunger, disease, and maternal and child deaths by 2015. The “Public Viewing in Africa” campaign focuses on Goal Six: combating HIV and AIDS in areas of high HIV prevalence. Sony and UNDP will set up large screens to broadcast live and free of charge, eight 2010 FIFA World Cup’, matches in different locations around the country, allowing people with no access to TV in Bamenda on 14-15 June, Nkongsamba on 17 June, Bua on 19-20 June and Mbalmayo on 23-24 June, to see Cameroon and other teams play. During halftime, UNDP and local partners will provide the viewers with HIV and AIDS counseling, male and female condoms as well as other advocacy materials. More…

News selected by Covalence | Country: Cameroon | Company — Ethical Quote link: Sony | Source: Voxy.co.nz