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Kraft takeover of Cadbury’s bad for ethics

091005_kraft.jpgThe proposed takeover of Cadbury’s by Kraft could be a setback for human rights campaigners according to Ethical Consumer magazine. Cadbury’s has recently adopted the Fairtrade standard across its high profile Dairy Milk chocolate range. Kraft foods has however hitched its wagon to the less stringent Rainforest Alliance ethical certification scheme, with some Kenco coffees already bearing the mark.According to Rob Harrison, editor of the magazine, “whilst both schemes offer genuine assurances to consumers concerned about human rights in their supply chains, it is widely accepted amongst campaigners that the Fairtrade standard is more demanding. Perhaps the key difference is that the Fairtrade mark sets minimum acceptable prices for its agricultural commodities. This can make a substantial difference to endemic poverty in producer communities. More…

News selected by Covalence| Country: Global | Company – Ethical Quote link: Kraft, Cadbury | Source: Ethical Consumer Magazine

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