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Greenpeace Ends Its “Kleercut” Campaign and Applauds the Company’s Sustainability Efforts

090812_kimberly.jpgKimberly-Clark Corporation, the maker of Kleenex, Scott and Cottonelle brands, today announced stronger fiber sourcing standards that will increase conservation of forests globally and will make the company a leader for sustainably produced tissue products. Greenpeace, which worked with Kimberly-Clark on its revised standards, announced that it will end its “Kleercut” campaign, which focused on the company and its brands.

“We are committed to using environmentally responsible wood fiber and today’s announcement enhances our industry-leading practices in this area” said Suhas Apte, Kimberly-Clark Vice President of Environment, Energy, Safety, Quality and Sustainability. Image Source: geos.edu > Continue.

Publication: Covalence Press Release | Region: Global | Company – EthicalQuote link: Kimberly-Clark Corporation Source: 7thspace

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