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McDonald’s Counters Criticism With Green Marketing Effort

s1.jpgFast food giant McDonald’s is trying to show consumers its “greener” side with a new institutional marketing effort, “Global Best of Green.”The full report details about 80 McDonald’s initiatives around the world, such as: About 80 percent of packaging used by McDonald’s Europe comes from renewable resources. In Canada, switching from bleached white napkins to plain brown has saved $1.3 million annually, while reducing energy, wood and water use. U.S. restaurant locations recycle about 13,000 pounds of used cooking oil per year, on average. Using a fryer that requires less oil allows restaurants to cook the same product with 40 percent less oil, saving 4 percent in energy over other fryer models. Image source: environmentalleader.com > Continue.

News selected by Covalence | Country: Global | Company – EthicalQuote link: McDonald’s | Source: Environmental Leader.

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