Fast food giant McDonaldâs is trying to show consumers its âgreenerâ side with a new institutional marketing effort, âGlobal Best of Green.âThe full report details about 80 McDonaldâs initiatives around the world, such as: About 80 percent of packaging used by McDonaldâs Europe comes from renewable resources. In Canada, switching from bleached white napkins to plain brown has saved $1.3 million annually, while reducing energy, wood and water use. U.S. restaurant locations recycle about 13,000 pounds of used cooking oil per year, on average. Using a fryer that requires less oil allows restaurants to cook the same product with 40 percent less oil, saving 4 percent in energy over other fryer models. Image source: environmentalleader.com > Continue.
19 05 2009