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3 Reasons Why 45 of the Big Pharma Don’t Embrace Social

090526_pfizer.jpgAt the risk of stating the obvious, consumer expectations will continue to change and marketers’ level of embrace will continue to amplify towards the the rapidly changing and increasingly powerful social platform. With the understanding that pharma is an extremely heavily regulated industry, you still have to wonder why more pharmaceutical marketers not only don’t embrace social, but many cringe at the mere thought of a social task. Image source: kevinfrench.com. > Continue.

News selected by Covalence | Country: Global | Company – EthicalQuote link: Pfizer, Merck , Novartis, Roche | Source: Kevin French

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