BP brings ‘green era’ to a close
Environmental groups have accused BP of dropping its pledge to be green and replacing it with a commitment to be “responsible”. The oil giant was widely recognised as the first oil company to both acknowledge and tackle climate change. Also, its in-house carbon trading scheme – built with a little help from an unlikely ally, the US-based Environmental Defense Fund – was among the first of its kind. However, a change of chief executive has led to an apparent change of policy. In April, CEO Tony Hayward announced that safety was the company’s “number one priority”. Some environmental groups saw this as an attempt to move away from “green” as a brand value, which was introduced by Mr Hayward’s predecessor, Lord Browne.Greenpeace said the oil giant had a lot to gain by dropping its promise to be green. Image source: news.bbc.co.uk / Getty images. > Continue.
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