The four biggest ‘green’ marketing scams
In greenwashing, as in life, there are seven sins. There’s the sin of the hidden trade-off, for example, the sin of vagueness, and the sin of no proof. So says sinsofgreenwashing.org, which takes on companies that offer seemingly green benefits – often at a hefty price tag – with little results. As the green trend continues, companies in almost every industry vie for a piece of the green market, even the embattled General Motors has taken a chance on its own green product initiative. But as the field of green products grows, so does the number of impostors. The following is a list of some of the most perplexing green products out there-and an assessment of just how scammy they might be: > Continue. Image source: sinsofgreenwashing.org.
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