Samsung | Timecheck | Seoul

Samsung has rolled out a corporate social responsibility campaign titled Timecheck showcasing ways the electronic giant can help social programmes and products globally. The campaign leads with an ad featuring a well-known korean pianist, Kim Yeji, who is able to fulfil her dream with the support from a Guide Dogs School and voice device on her handset. The rest of the series portrays four countries including Kenya and China, and focuses on other CSR activities. The campaign was developed by Cheil Worldwide and will be released through international media channels such as CNN, BBC, Bloomberg and Discovery. Image source: brandrepublic.asia. > Continue.

News selected by Covalence | Region: Global | Company: Samsung | Source: Brand Republic