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Behind IBM’s Quest for a ‘Smarter Planet’

090107_ibm.jpgOver the past few weeks, a series of fascinating full-page ads from IBM Corp. got the better of me. The company launched a series of “Smarter Planet” ads in November, running Mondays in the New York Times, Wall Street Journal, and other publications. They portrayed an image of IBM as a purveyor of solutions to the planet’s environmental ills. I wanted to find out what was behind them. (…) IBM’s recent campaign goes well beyond mere image – and beyond green – to envision a “smarter” world in which problems as wide-ranging as health care costs, energy and resource shortages, government inefficiency, threatened waterways, climate change, and traffic congestion can be addressed by a blend of systems thinking, technological innovation, and computing power. It’s an intriguing campaign aimed at helping redefine IBM from its roots as a computer maker to its more recent incarnation as a self-described “global services company.” Image source: greenbiz.com. > Continue.

News selected by Covalence | Region: Global | Company: IBM | Source: GreenBiz.com

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