The Junk-Food Trap: An International Epidemic

6 10 2008

081013_mcdonalds.jpgI steadfastly write about one of my major pet peeves: marketing junk food to children who are extraordinarily susceptible to the health-hazardous messages companies download into their brains. It’s not a purely American phenomenon. A new investigation by Consumers International (CI), a global federation of consumer organizations, reveals the extensive lengths to which food and soft-drink companies go when marketing unhealthy products to children in Asia Pacific. The report shows how major international brands like Coca-Cola, Kellogg’s, KFC, McDonald’s, PepsiCo and Nestle are using a variety of persuasive techniques to influence preteen and teenage consumers’ food preferences. > Continue

News selected by Covalence | Country: USA | Company: McDonald’s, Coca-Cola, Kellogg’s, KFC, PepsiCo, Nestle | Source: Organic Authority


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