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Something new’s brewing at Starbucks

080411_cafe.jpgPike Place Roastâ„¢ will be the first coffee to bear the new mark symbolizing Starbucks ongoing commitment to environmental sustainability through an expanded relationship with Conservation International (CI). Coffee bearing the new mark is purchased from C.A.F.E. Practices verified suppliers. C.A.F.E Practices guarantees not only the highest-quality coffee, but the highest-quality, self-imposed standards for promoting equitable relationships with farmers, workers and communities, as well as protecting the environment. “We’re here so that coffee farms and farmers–and the environment–will thrive in the long term,” Peter Torrebiarte, director of the Starbucks Costa Rican Farmer Support Center. “That’s how Starbucks will ensure great coffee will always be available for our customers.” “We are excited to grow this relationship with Conservation International, and prouder still to demonstrate our commitment by having Pike Place Roastâ„¢ be the first coffee to carry the new mark that symbolizes our renewed commitment,” added Schultz. “Pike Place Roastâ„¢ is our way of saying ‘thank you,’” Schultz said. “We’ve come a long way since 1971. It’s because people have always believed in this simple concept we’ve been working to perfect over the years: roasting and brewing the best cup of coffee you can buy.” Image source: CI, Sterling Zumbrunn / celb.org. > Continue.

News selected by Covalence | Country: USA | Company: Starbucks | Source: Neighbourhood Notes

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