Heinz Pledges to Provide Free Micronutrient Assistance to 10 Million Children by 2010

The H. J. Heinz Company (NYSE:HNZ) is working to develop solutions to reduce global malnutrition, a commitment underscored in the Company’s 2007 Corporate Social Responsibility (CSR) report issued today. The report lays out the Company’s plans to provide free micronutrient assistance to 10 million children at risk of iron-deficiency anemia by 2010 through its Foundation and employees’ voluntary contributions. The Heinz Micronutrient Campaign, launched in 2001, aims to assist the two billion people globally – nearly one-third of the world’s population – who suffer from malnourishment. The Campaign distributes millions of single-serve packets containing microencapsulated nutrients, vitamins and minerals that can be mixed into food staples such as rice, maize, pulses or pureed fruits and vegetables. To date, the H. J. Heinz Company Foundation and Heinz have spent approximately $3 million on Micronutrient Campaign grants and projects, and have renewed their commitment with an additional pledge of $5 million over the next five years. At the 2007 Clinton Global Initiative Heinz announced the expansion of the Micronutrient Campaign to India, where the Company hopes to eventually benefit more than six million children. Image source: heinz.com/CSR_2007. > Continue.

News selected by Covalence | Country: Global | Company: Heinz | Source: Heinz