WWF’s Talking Polar Bears, Leopards, Monkeys, and Luxury Goods

As Hollywood goes green, the World Wildlife Fund (WWF) goes Hollywood — or not. This Friday’s release of New Line Cinema’s The Golden Compass, a fantasy adventure film starring Nicole Kidman and Daniel Craig, forges a “very organic partnership” with the WWF. New Line’s efforts with the WWF seek to peak awareness about the impact of global warming on animals and inspire audiences to action. Based on the 1996 book by Philip Pullman from his trilogy for young adults, His Dark Materials, the distopian movie follows an orphan on a quest in an alternate universe, where a political/religious dictatorship threatens the world and people manifest animal spirits who talk (with voices from Ian McKellen, Ian McShane, and Kathy Bates), and wear armor (if only it were so easy to fend off melting polar caps). Meanwhile, the movie attracted attacks from the Catholic League, which published a warning pamphlet with accusations of an atheist agenda. Maybe the hubbub will bring attention to the intended agenda about tyranny, freedom of expression, the protection of endangered animals, and saving the planet. > Continue.

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