A luxury brand of shoes and handbags promoted by the actress Sienna Miller was criticised yesterday in a report published by the conservation charity WWF-UK. The brand – Tod’s – came bottom of the charity’s ranking of 10 luxury groups assessed for their environmental and social performances. WWF-UK’s Deeper Luxury report warns that Tod’s could be “a liability” to Sienna Miller’s reputation. The charity did not criticise the actress for endorsing the leather goods brand. But it called on all celebrities not to back firms with poor environmental and social track records. (…) The scores were based on how the firms were judged both by the media and by other NGOs and on analysis of the firms’ own sustainability reports. WWF analysed data on each company held by the Ethical Investment Research Service and Covalence, a Geneva-based company that monitors commentaries and reports about businesses in the press. Large luxury firms were found to lag behind many other consumer goods manufacturers in social and environmental policies. Image source: portfolio.com. > Continue.
Publication: Covalence in the News | Country: UK, Global | Company: Tod’s, Bulgari, Swatch, PPR, Richemont, Coach, LVMH, Hermès, L’Oreal, Tiffany | Source: The Times
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