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Luxury brands criticised by WWF

071130_siennamillerco.jpgWWF’s Deeper Luxury report looked at 10 holding companies for luxury brands, including LVMH, PPR, Richemont and Tod’s, and ranked them according to their ethical policies. Few companies fared well in the report, with Hermes and LVMH, which owns Louis Vuitton, scoring a C+ – the highest grade awarded in the report. PPR, which owns Gucci, Yves Saint Laurent and Alexander McQueen, and Richemont, which owns Chloe, both scored a D, while Tod’s, which is fronted by Sienna Miller, achieved the lowest grade F. WWF judged each company based on their own sustainability reporting and the way they have been judged by the media and non-governmental organisations. It analysed the data on each company held by the Ethical Investment Research Service and Covalence, a Geneva-based company that monitors reports about businesses in the European press. WWF also called on celebrities, like Sienna Miller, to avoid endorsing environmentally damaging products. Image source: eur.i1.yimg.com. > Continue.

Publication: Covalence in the News | Country: Global | Company: Tod’s, Bulgari, Swatch, PPR, Richemont, Coach, LVMH, Hermès, L’Oreal, Tiffany | Source: Drapers

You can download the report for free at: http://www.deeperluxury.com
See the reaction to the Star Charter at http://www.starcharter.net
And if you work in the sector, become involved at http://www.authenticluxury.net071130_siennamillerco.jpgWWF’s Deeper Luxury report looked at 10 holding companies for luxury brands, including LVMH, PPR, Richemont and Tod’s, and ranked them according to their ethical policies. Few companies fared well in the report, with Hermes and LVMH, which owns Louis Vuitton, scoring a C+ – the highest grade awarded in the report. PPR, which owns Gucci, Yves Saint Laurent and Alexander McQueen, and Richemont, which owns Chloe, both scored a D, while Tod’s, which is fronted by Sienna Miller, achieved the lowest grade F. WWF judged each company based on their own sustainability reporting and the way they have been judged by the media and non-governmental organisations. It analysed the data on each company held by the Ethical Investment Research Service and Covalence, a Geneva-based company that monitors reports about businesses in the European press. WWF also called on celebrities, like Sienna Miller, to avoid endorsing environmentally damaging products. Image source: eur.i1.yimg.com. > Continue.

Publication: Covalence in the News | Country: Global | Company: Tod’s, Bulgari, Swatch, PPR, Richemont, Coach, LVMH, Hermès, L’Oreal, Tiffany | Source: Drapers

You can download the report for free at: http://www.deeperluxury.com
See the reaction to the Star Charter at http://www.starcharter.net
And if you work in the sector, become involved at http://www.authenticluxury.net

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