Sara Lee is to double the amount of sustainable coffee used in its brands to 20,000 tonnes, a move the company says will make it the market leader in the category. Yesterday’s announcement comes as a growing number of coffee processors aim to step up sustainability in sourcing product, amidst growing consumer concern over how ethically and environmentally friendly their goods are sourced. Sara Lee spokesperson Ernesto Duran told BeverageDaily.com that the sustainability drive would account for five per cent of the company’s total coffee procurement worldwide. (… ) Nestle, the world’s leading producer of soluble coffee products, announced in February that it would be investing funds into sustainable coffee production in Vietnam to protect the quality and competitiveness of its brands. > Continue.

News selected by Covalence | Country: Global, Vietnam | Company: Nestle, Sara Lee | Source: Beveragedaily.com