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Half-price Big Mac to fight global warming proves big hit in Japan

070914_mcdonalds.jpg TOKYO (AFP) – A Japanese government website crashed Wednesday as people raced to take up an offer of a half-price McDonald’s hamburger in exchange for pledging to fight global warming. The Japanese unit of the US burger giant Tuesday offered a Big Mac for 150 yen (1.3 dollars), about half the normal price, to anyone demonstrating a commitment to preventing climate change. People were asked to check up to 39 boxes on a form they could download from the environment ministry’s website, each listing a way of reducing carbon dioxide emissions blamed for global warming. (…) The 39 measures range from cutting air conditioning use to reducing shower time by one minute to simply wiping water off the bottom of a kettle to save energy when heating it on a stove. Customers can print the forms or show them on their cellphones. The McDonald’s campaign lasts for three weeks starting Friday. The ministry official said most hits on the website were just after 9:00am, indicating many people were thinking about Big Macs as they started work. Image source: afp.google.com. > Continue.

News selected by Covalence | Country: Japan | Company: McDonald’s | Source: AFP

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