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Sustainability Reputation Ranking

Late last week a Swiss organisation called Covalence announced the latest results of its ethical reputation ranking. There are loads of these kinds of things available, but I think this one is of particular interest. The rankings are developed by tracking stories (generated by businesses themselves, by media and by NGOs) about businesses. Examining whether they are negative or positive, and adding them up over a particular timeframe. Admittedly all of these types of rankings are fallible, and have all sorts of error margins. Not least the fact that this ranking takes businesses own communications into account. But they are still worth looking at; I would just not advise relying on them for decision making purposes. What they call an “EthicalQuote Score” is developed by adding up the number of positive environmental, economic and social stories about any given business and then subtracting the number of negative stories. What they end up with is a ranking of businesses according to the ethical ‘positivity’ (or otherwise) of their profile. This number can then be tracked over time (see below, the latest cross-sectoral rankings).

Publication about Covalence | Country: Global | Company: Marks & Spencer , BP, CNOOC | Source: The GREEN Lightbulb

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